The Mehari
THE HISTORY OF THE MÉHARI
An icon of freedom born under the sun
Introduced in the late 1960s, the Méhari quickly established itself as a vehicle unlike any other. Lightweight, practical, and bold, it embodied a new way of life: one of freedom, the great outdoors, and adventure.
Inspired by beaches, vacations, and carefree living, it has become a symbol of an era focused on simplicity and escape.
An iconic birth
Launched in 1968 by Citroën, the Méhari revolutionized the automotive landscape with its durable, lightweight ABS plastic body. Designed to handle any terrain, it appealed to both private owners and professionals alike. Its name, inspired by a desert dromedary, perfectly captures its spirit: rugged, free-spirited, and capable of traversing any landscape.
A car that has become a legend
The Méhari quickly became a staple in sunny regions. On the French Riviera, it became the perfect companion for summer days spent between the sea, the sand, and scenic roads. Its unique design and laid-back style appealed to a generation in search of freedom. It has stood the test of time without ever losing its charm.
A Modern Renaissance
Today, the Méhari is being reborn in electric versions that blend heritage with innovation. It retains its iconic DNA while adapting to today’s priorities: sustainability, comfort, and modernity. A new way to enjoy the Méhari experience, always with elegance.